Recent death row adverts Essays

Recent death row adverts Essays Recent death row adverts Essay Recent death row adverts Essay Essay Topic: Recent Discuss the controversial nature of Benettonss advertising campaigns, paying close attention to the Benetton Baby and the David Kirby images, and also the recent death row adverts. I have been asked to write and essay on the controversial acts of Benetton the advertising company. In my essay it will give both for and against arguments and how the agency has created cause for concern in the advertising world. My essay will also have details of how other advertising companies advertise their products different to Benetton. I will be looking practically at three certain Benetton advertisements.These are en-titled separately, Benetton Baby, this portrays a photo of a newly born baby trailing her uncut umbilical cord this caused exceptional controversy. David Kirby the image of a man dying of AIDS, surrounded by his family Sentenced to death Photographs of death row inmates. They were shown posing in their prison dress and resembling victims themselves. The inmates faces also featured in magazines and billboards all over the world. These where all produced by an Italian photographer, Olivero Toscani. Olivero Toscani was born in Milan and today lives in Tuscany, with his wife and three Children.He studied photography at Kunstgewerbeschule in Zurich 1961 to 1965 and his work began featuring in fashion magazines then. His photos have appeared in all major international magazines, such as Elle, Vogue, Vogue for Men, Lei, Donna, GQ, Mademoiselle, and Harpers. All three advertisements have been accused of being controversial, to have been the beginning of large disagreements. Although many people approve others dont, they find them alarming and unpleasant. Benetton is a large Italian clothing company, with many high street stores across Europe.The company began the controversial campaign in the late 1980s using shock tactics to promote their company. The campaign began in 1980. The advertisements I am analysing where published in 1990. The campaign altogether lasted ten years. All companies, large and small, use advertisements to promote their company, to encourage people to use/buy from their company. The companys main aim by producing the adverts is to encourage sales therefore increasing profit. Advertisements are designed to be noticed and manipulate people in to believing a false impression.Perfect people are used as role models for what the advertiser wishes people in the target audience to think they want to be like. An Advertisement that is targeting a 30-year olds to middle age people, for instance, will show thin, attractive, young models using the product they wish to sell. Advertisements often create an emotional atmosphere that draws you into the advertisement and makes you feel good. The McDonalds advert featuring father and daughter together reach out and Touch Someone. Products that make us feel good mostly attract us. Many product Advertisements show their products in life-like fashion, doing incredible things.Music and other sound effects add to the excitement of Advertisements. Either way, they help set the mood advertisers want. Celebrities are often featured. Ian Write sells Nescafe Billy Connelly sells The Lottery Michel Jackson sells Pepsi. All of these are ways of helping people identify with products. Sports heroes, movie stars, and teenage heartthrobs tell us what to eat and what to wear. We listen, not realizing that the star is paid handsomely for the endorsement. Logos slogans and word play all help take in the audience wich are then cleverly placed in magazines, billboards, newspapers etc.This is typical advertising it gives the impression we can look as good as the models if we choose that brand. Benetton, however use different advertising tactics. Benetton has become one of the worlds most recognised clothing brands since the late Eighties, mainly as a result of an outstanding and often controversial advertising campaign, which sometimes seems to have small relevance to the clothes it signifys. Instead Benettons advertising is primarily the worldview of Luciano Benetton, a leading member of the prosperous family. Benetton has turned controversy into a spectacularly successful marketing strategy.The United Colours of Benetton campaigns played on themes of racial harmony, and helped convert the firm into a powerful global brand. But sales really rocketed when the advertisements took on other social issues they where said to be intentionally provocative. The Economist reports in 1990 sales rose by 25% to 2 trillion lire ($1. 7 billion); in 1991 they are thought to have increased 15%. Toscanis partnership with Benetton began in 1982. The expansion of Benettons international company image was one of Toscanis most important assignments. It has won him many awards, including the Grand Prix dAffichage. In 1989, he won the Lion dOr at the Cannes Festival for the television spot directed by him. Advertising is the richest and most powerful form of communication in the world. We need to have images that will make people think and discuss. Toscani on advertising Toscani believes that his rival ad agencies create a false reality and want people to believe in it. He said, We show reality and we are criticized for it. Toscani believes Benettons advertisements are wrongly disapproved of. Benetton uses images that individuals may witness on the news in papers etc.But when you take the same photo out of the news and put a Benetton logo on it, people pause and reflect on their position on the problem. When they cant come to terms with it, they get mad at us. Toscani indicates the publics narrow mind and again gives a legitimate motive for his work, and places public debate in the wrong. Tocani likes to see his advertising as a type of journalism. He considers that he should be liberated to demonstrate whatsoever he desires, he believes harsh reality should not be limited to the news, news papers or documentaries on the television.I will now be referring to two of Toscanis two most controversial images I will explain the ef fects they had on the general pubic also I will clarify my own views. Toscani decided to shy away from the everyday advertisements as he feels they cause a large amount of physiological harm to members the public. a lot of insecurities are caused by the stereotypes in those images, and advertising is very influential in the education of our young. Here is claiming that he believes that illnesses like anorexia and body dimorphic disorder are the results to manipulative advertising.

How Fart Lighting Works

How Fart Lighting Works Did you know you can light farts on fire and that the color of the flame will depend on your personal biochemistry? Heres a look at how fart lighting works, the chemicals responsible, and how to light farts safely. Why Are Farts Flammable? Farts (the informal name for flatus or flatulence) result from normal bacteria in the digestive tract breaking down food into simpler chemical compounds. Everyone hosts their own personal colony of bacteria, so the gas signature you produce is your own unique flammable aroma. The color of the flame depends on personal biochemistry. Gases in Farts Although the exact chemical composition  of farts varies from one person to the next, there are six common gases: carbon dioxidehydrogenhydrogen sulfidemethanenitrogenoxygen Hydrogen, hydrogen sulfide, and methane are flammable gases that will produce a flame when exposed to an ignition source, such as a match or lighter. With the energy from the ignition, the flammable gases react with oxygen from air and flatus to produce oxides and water.  The smell of farts results from hydrogen sulfide as well as indole, skatole, short-chain fatty acids, and volatile amines. Colored Fart Flames Hydrogen is the most abundant gas in most farts, so most flatus burns with a yellow to orange flame. However, if you are a member of the population that produces flatulence high in methane, you may yield a blue flame. This is relatively uncommon, so producing the blue angel or blue dart is considered a sort of special talent in certain circles. In order for the flame to be blue, the concentration of methane needs to be high. Eating foods high in sulfur (e.g., broccoli, cabbage, kale)  may enrich methane content in flatulence. However, this only matters if you already host the right bacteria. The gases depend more on the species of bacteria than on the foods you eat, although diet certainly impacts the quantity of flatus that is produced and stored in the rectum.  The only way to change the color of your farts, as far as I know, is to switch out the bacteria in your gut for a new set. To some extent, this occurs naturally over time. Illness or exposure to certain antibiotics can wipe out the bacteria, allowing others to colonize. How To Light a Fart on Fire (Safely) Okay, so lighting gas on fire is not an inherently safe project since the flammable gas is released from inside your body, but if you are curious about the color of flame your fart produces or just feel like igniting flatus because its funny, there are some tips that will help protect you and the person lighting the fart: Wear clothing. Not only does this protect onlookers from seeing body parts they may not wish to view, but it protects delicate skin from burns. Assuming you fart forcefully, plenty of gas will make it through the barrier to produce a display. Natural fibers (e.g., cotton, silk, wool) are less likely to catch fire or melt than synthetic fibers (e.g., nylon, polyester).If possible, light the fart with a long-handled match or lighter. This reduces the chance of burning ones hand.Not that they would, but dont let people get up close and personal viewing the project. Protect eyes and faces (and noses).Just in case something goes wrong, be prepared to put out a fire. Smother a fire by dropping and rolling or covering the affected area/object with a nonflammable material. Water works to extinguish fart fires.Its really not advisable to light farts when intoxicated. This applies to all fire projects. Youre less likely to be thinking clearly and your ability to react to an emergency may be im paired. Your friends will upload embarrassing videos and text pictures to everyone on the planet. You know the drill. People do get burned lighting farts, so by no means is this practice encouraged. Sources Ohge, H; Furne, JK; Springfield, J; Sueda, T; Madoff, RD; Levitt, MD (November 7, 2003). The effect of antibiotics and bismuth on fecal hydrogen sulfide and sulfate-reducing bacteria in the rat. FEMS Microbiology Letters. 228 (1): 137–4 2. doi:10.1016/s0378-1097(03)00748-1Suarez, F; Furne, J; Springfield, J; Levitt, M (May 1997). Insights into human colonic physiology obtained from the study of flatus composition. American Journal of Physiology. 272 (5 Pt 1): G1028–33. PMID 9176210Tangerman, Albert (2009). Measurement and biological significance of the volatile sulfur compounds hydrogen sulfide, methanethiol and dimethyl sulfide in various biological matrices. Journal of Chromatography B. 877 (28): 3366–3377. doi:10.1016/j.jchromb.2009.05.026