Recent death row adverts Essays

Recent death row adverts Essays Recent death row adverts Essay Recent death row adverts Essay Essay Topic: Recent Discuss the controversial nature of Benettonss advertising campaigns, paying close attention to the Benetton Baby and the David Kirby images, and also the recent death row adverts. I have been asked to write and essay on the controversial acts of Benetton the advertising company. In my essay it will give both for and against arguments and how the agency has created cause for concern in the advertising world. My essay will also have details of how other advertising companies advertise their products different to Benetton. I will be looking practically at three certain Benetton advertisements.These are en-titled separately, Benetton Baby, this portrays a photo of a newly born baby trailing her uncut umbilical cord this caused exceptional controversy. David Kirby the image of a man dying of AIDS, surrounded by his family Sentenced to death Photographs of death row inmates. They were shown posing in their prison dress and resembling victims themselves. The inmates faces also featured in magazines and billboards all over the world. These where all produced by an Italian photographer, Olivero Toscani. Olivero Toscani was born in Milan and today lives in Tuscany, with his wife and three Children.He studied photography at Kunstgewerbeschule in Zurich 1961 to 1965 and his work began featuring in fashion magazines then. His photos have appeared in all major international magazines, such as Elle, Vogue, Vogue for Men, Lei, Donna, GQ, Mademoiselle, and Harpers. All three advertisements have been accused of being controversial, to have been the beginning of large disagreements. Although many people approve others dont, they find them alarming and unpleasant. Benetton is a large Italian clothing company, with many high street stores across Europe.The company began the controversial campaign in the late 1980s using shock tactics to promote their company. The campaign began in 1980. The advertisements I am analysing where published in 1990. The campaign altogether lasted ten years. All companies, large and small, use advertisements to promote their company, to encourage people to use/buy from their company. The companys main aim by producing the adverts is to encourage sales therefore increasing profit. Advertisements are designed to be noticed and manipulate people in to believing a false impression.Perfect people are used as role models for what the advertiser wishes people in the target audience to think they want to be like. An Advertisement that is targeting a 30-year olds to middle age people, for instance, will show thin, attractive, young models using the product they wish to sell. Advertisements often create an emotional atmosphere that draws you into the advertisement and makes you feel good. The McDonalds advert featuring father and daughter together reach out and Touch Someone. Products that make us feel good mostly attract us. Many product Advertisements show their products in life-like fashion, doing incredible things.Music and other sound effects add to the excitement of Advertisements. Either way, they help set the mood advertisers want. Celebrities are often featured. Ian Write sells Nescafe Billy Connelly sells The Lottery Michel Jackson sells Pepsi. All of these are ways of helping people identify with products. Sports heroes, movie stars, and teenage heartthrobs tell us what to eat and what to wear. We listen, not realizing that the star is paid handsomely for the endorsement. Logos slogans and word play all help take in the audience wich are then cleverly placed in magazines, billboards, newspapers etc.This is typical advertising it gives the impression we can look as good as the models if we choose that brand. Benetton, however use different advertising tactics. Benetton has become one of the worlds most recognised clothing brands since the late Eighties, mainly as a result of an outstanding and often controversial advertising campaign, which sometimes seems to have small relevance to the clothes it signifys. Instead Benettons advertising is primarily the worldview of Luciano Benetton, a leading member of the prosperous family. Benetton has turned controversy into a spectacularly successful marketing strategy.The United Colours of Benetton campaigns played on themes of racial harmony, and helped convert the firm into a powerful global brand. But sales really rocketed when the advertisements took on other social issues they where said to be intentionally provocative. The Economist reports in 1990 sales rose by 25% to 2 trillion lire ($1. 7 billion); in 1991 they are thought to have increased 15%. Toscanis partnership with Benetton began in 1982. The expansion of Benettons international company image was one of Toscanis most important assignments. It has won him many awards, including the Grand Prix dAffichage. In 1989, he won the Lion dOr at the Cannes Festival for the television spot directed by him. Advertising is the richest and most powerful form of communication in the world. We need to have images that will make people think and discuss. Toscani on advertising Toscani believes that his rival ad agencies create a false reality and want people to believe in it. He said, We show reality and we are criticized for it. Toscani believes Benettons advertisements are wrongly disapproved of. Benetton uses images that individuals may witness on the news in papers etc.But when you take the same photo out of the news and put a Benetton logo on it, people pause and reflect on their position on the problem. When they cant come to terms with it, they get mad at us. Toscani indicates the publics narrow mind and again gives a legitimate motive for his work, and places public debate in the wrong. Tocani likes to see his advertising as a type of journalism. He considers that he should be liberated to demonstrate whatsoever he desires, he believes harsh reality should not be limited to the news, news papers or documentaries on the television.I will now be referring to two of Toscanis two most controversial images I will explain the ef fects they had on the general pubic also I will clarify my own views. Toscani decided to shy away from the everyday advertisements as he feels they cause a large amount of physiological harm to members the public. a lot of insecurities are caused by the stereotypes in those images, and advertising is very influential in the education of our young. Here is claiming that he believes that illnesses like anorexia and body dimorphic disorder are the results to manipulative advertising.

How Fart Lighting Works

How Fart Lighting Works Did you know you can light farts on fire and that the color of the flame will depend on your personal biochemistry? Heres a look at how fart lighting works, the chemicals responsible, and how to light farts safely. Why Are Farts Flammable? Farts (the informal name for flatus or flatulence) result from normal bacteria in the digestive tract breaking down food into simpler chemical compounds. Everyone hosts their own personal colony of bacteria, so the gas signature you produce is your own unique flammable aroma. The color of the flame depends on personal biochemistry. Gases in Farts Although the exact chemical composition  of farts varies from one person to the next, there are six common gases: carbon dioxidehydrogenhydrogen sulfidemethanenitrogenoxygen Hydrogen, hydrogen sulfide, and methane are flammable gases that will produce a flame when exposed to an ignition source, such as a match or lighter. With the energy from the ignition, the flammable gases react with oxygen from air and flatus to produce oxides and water.  The smell of farts results from hydrogen sulfide as well as indole, skatole, short-chain fatty acids, and volatile amines. Colored Fart Flames Hydrogen is the most abundant gas in most farts, so most flatus burns with a yellow to orange flame. However, if you are a member of the population that produces flatulence high in methane, you may yield a blue flame. This is relatively uncommon, so producing the blue angel or blue dart is considered a sort of special talent in certain circles. In order for the flame to be blue, the concentration of methane needs to be high. Eating foods high in sulfur (e.g., broccoli, cabbage, kale)  may enrich methane content in flatulence. However, this only matters if you already host the right bacteria. The gases depend more on the species of bacteria than on the foods you eat, although diet certainly impacts the quantity of flatus that is produced and stored in the rectum.  The only way to change the color of your farts, as far as I know, is to switch out the bacteria in your gut for a new set. To some extent, this occurs naturally over time. Illness or exposure to certain antibiotics can wipe out the bacteria, allowing others to colonize. How To Light a Fart on Fire (Safely) Okay, so lighting gas on fire is not an inherently safe project since the flammable gas is released from inside your body, but if you are curious about the color of flame your fart produces or just feel like igniting flatus because its funny, there are some tips that will help protect you and the person lighting the fart: Wear clothing. Not only does this protect onlookers from seeing body parts they may not wish to view, but it protects delicate skin from burns. Assuming you fart forcefully, plenty of gas will make it through the barrier to produce a display. Natural fibers (e.g., cotton, silk, wool) are less likely to catch fire or melt than synthetic fibers (e.g., nylon, polyester).If possible, light the fart with a long-handled match or lighter. This reduces the chance of burning ones hand.Not that they would, but dont let people get up close and personal viewing the project. Protect eyes and faces (and noses).Just in case something goes wrong, be prepared to put out a fire. Smother a fire by dropping and rolling or covering the affected area/object with a nonflammable material. Water works to extinguish fart fires.Its really not advisable to light farts when intoxicated. This applies to all fire projects. Youre less likely to be thinking clearly and your ability to react to an emergency may be im paired. Your friends will upload embarrassing videos and text pictures to everyone on the planet. You know the drill. People do get burned lighting farts, so by no means is this practice encouraged. Sources Ohge, H; Furne, JK; Springfield, J; Sueda, T; Madoff, RD; Levitt, MD (November 7, 2003). The effect of antibiotics and bismuth on fecal hydrogen sulfide and sulfate-reducing bacteria in the rat. FEMS Microbiology Letters. 228 (1): 137–4 2. doi:10.1016/s0378-1097(03)00748-1Suarez, F; Furne, J; Springfield, J; Levitt, M (May 1997). Insights into human colonic physiology obtained from the study of flatus composition. American Journal of Physiology. 272 (5 Pt 1): G1028–33. PMID 9176210Tangerman, Albert (2009). Measurement and biological significance of the volatile sulfur compounds hydrogen sulfide, methanethiol and dimethyl sulfide in various biological matrices. Journal of Chromatography B. 877 (28): 3366–3377. doi:10.1016/j.jchromb.2009.05.026

Should We lease or buy a car Essay Example | Topics and Well Written Essays - 2000 words

Should We lease or buy a car - Essay Example The total costs incurred in the three options analyzed form the basis of the choice preferred. As can be seen from the analysis, the buying option based on the chosen parameters and values is better considering especially if a higher deposit is given. It is recommended that one buys the car by paying a higher deposit amount. Should we lease or buy a car? This is the managerial question that the company seeks to answer. Buying or leasing is a very familiar question in the present age. In the United States, leasing accounted for close to 42 percent of the total new cars purchased in 2000. It is important to note that the number is increasing at a considerable rate. It is estimated that more cars that are new will be leased in the future. Leasing is defined as the process renting for a particular period or amount of time. As a result, the individual pays only a portion of the item value and not its total value. Majority of the automobiles are leased and the lease generally lasts for 2 to 5 years. The individual or the organization puts up the initial security deposit and it is generally a one to two months advance lease expense (Royale Management Services, 2001). There are several benefits of buying or leasing a car. Benefits to buying include lack of restrictions as to how many miles per year the car can be driven, the car can be sold because it has some residual value, and the absence of insurance issues linked to premature termination. Other benefits include that the car be treated in any way the individual or the company wishes this were because there are no turn-in issues associated with the residual value. If an investment type loan like home equity is utilized to finance the purchase of the car, the interest charges can be deducted on the individual’s or the company’s tax return (Royale Management Services, 2001). Benefits to leasing

Green energy Essay Example | Topics and Well Written Essays - 1000 words

Green energy - Essay Example However, the ongoing debates have led to the rise of people against green energy. Critics who claim that green energy can only be technically achieved rather than being achieved in real life. Green energy can be harvested from natural sources such as the sun, wind and tidal waves in seas and oceans. Scientist has proven the use of green energy technically possible. However, how will the public take the new technology on green energy? That question has caused mixed reactions in energy debates globally. Not all people in the society may accept green energy. The producers may go ahead and produce green cabs and cars but who will buy them? Most people prefer buying vehicles that they have been used to rather than those using green energy such as electricity. In some cases, since they have not undergone massive tests, they do not work as to the set standards and conditions. For example, one may purchase a green vehicle to help in solving the global warming change but he/she makes a very s mall fraction of the whole population globally. These ideas are mostly generated in developed countries and introduced to markets in the same countries. However, in the second and third world countries, the problem of pollution is still a menace. Industries and production firms that produce poisonous gases into the atmosphere leading to global warming may not make their ways in developed countries but in the third world countries. Legal and economic structures in these countries are not stable like those found in the developed countries. This means that with all the ideas, there are no enough implementation plans that backup technology. For example, due to inappropriate leadership styles in underdeveloped countries, factories and industries may continue polluting the environment. This at times happen in the presence of strict warning and fines but due to corruption they continue producing. This means that the use of green energy is realistically impossible. There is an

Future of the U.S. Essay example -- Essays Papers

Future of the U.S. America has always been viewed as the richest and freest nation in the world. America has grown from thirteen self-governed states, to a nation with a strong central government of power and wealth. The change in society has allowed the U.S. to grow into what it is today. Without the change in views and the responsibility of the citizens the economy would have never grown to be strong and wealth. The nation is effected by many different variables. One variable effects the other. The nation was started and has progressed to where it is today, but with rises and downfalls in all areas of life from education and small families to economics and large businesses. America’s economy is the most successful economy the world has ever known. "So strong was the U.S. economy in the post-war period that we were able to muster our resources to embark upon the Marshall Plan to rebuild Europe and also to design a peacetime economy in Japan"(1). By the end of the nineteenth century the US had passed all other countries in both agriculture and industrial output (history channel). America today is one of the leading markets for the entire world in agriculture and industry. America is mainly a free enterprise, therefore citizens are able to start their own businesses and have more job freedom than anywhere else in the world. It is for this one main reason that the economy has done so well in the US. For the Nation, employment in all industries is projected to increase by 27.2 million jobs, or 1.5 percent at an annual rate, in 1993-2005; it had increased at an annual rate of 2.0 percent in 1983-93(2). With a free enterprise private owners establish mo re wealth, sending the money back into the economy by spending money. Every c... ...ruary 1999, 3. Works Cited - Brown, Sherrrod. "America and the global economy: International trade and investment." Vital Speeches of the Day, 1 March 1998, 293-96. - Hill, Patrice. "Good times could roll to a halt in ’99." Insight on the News, 1 February 1999, 39. - "More homeless, more hungry," America, 30 January-6 February 1999, 3. - NCES, "NCES Fast Facts," National Center for Education Statistics NCES Fast Fact, 25 February 1999, http://nces.ed.gov/fastfacts/478.asp?type=4 (10 March 1999). - REIS, "Regional and State Projection of Economic Activity and Population to the year 2005," REIS Regional and State Projections of Economic Activity and Population to the year 2005, Originally published in the July, 1995 Survey of Current Business, http://govinfo.kerr.orst.edu/document/reis/stssurvy.html (10 March 1999).

Physical Beauty to Inner Beauty

We are human beings, we need both physical beauty and inner beauty. We are not angels to search only for inner beauty. Also we are not devils to search only for outer beauty. We have eyes, first of all we look at someone physical, but as the time goes by we know the real people whether having inner beauty or not. The three aspects i am going to discuss are respect, confidence and relationship. The three aspects i am going to discuss are respect, confidence and relationship. The are many different between physical beauty and inner beauty and the most important is respect.Inner beauty is responsible for providing the person with more respect and status in society. Also physical beauty play role but if you're not good with your soul then the outer beauty role remain for less period but if you are good at your soul then you are talked everywhere. We may find a good and charming looking person but unless he or she is not good at soul we can not play a relationship. The other different is to be in confidence. The physical will always attract because of the hormones in our bodies but I also think that people have different ideas of what they are attracted to.But today's society and cultures play a huge influence on what people should think is attractive but the people that today's society and culture call beautiful exhibit strong confidence in how they appear, so confidence will play role in it too. The last different is in relationship. When you meet someone for the first time, you will acknowledge their physical beauty first and then after you talk to him/her for quite some time you will acknowledge their inner beauty like their personality, their wit and etc.You might not agree with me on this case because some of you might say that inner beauty is the real beauty. But if you ask people around I bet they will say the same thing. The first trigger will be physical beauty. You can take e. g. from the story of Cinderella. Prince choose chooses Cinderella when he spott ed her with beautiful dress and make up nicely not with kitchen uniform, I wonder if the prince will even ask her dance if Cinderella's wear her apron.The outer beauty will always attract but the inner beauty is what will give relationship long evity. In conclusion, we can say inner beauty has higher meaning on how we look at what is attractive. We should be more interested in the inner beauty first before seeking what is on the outside because beauty open locked doors, many people look for external beauty and they forget about feelings but in the end when the beauty is over, the same doors will be closed

Network Administrator - 1094 Words

Security Risk Analysis of time in expansion of network IT projects can be many times a daunting task to both the contracted IT Company and the clients. With some short deadlines, there is usually a small window of opportunity to present skills and produce positive results. As a network administrator, the pressure to deliver top notch and a robust system is a priority. U.S. industry Inc is just a young company that has both the quality and skills and knowledge to produce excellent work considering previous contracts that have been undertaken by the company. The US government department aims to expand its network infrastructure to enlarge the capacity and enable it provide quality services. The cost estimation of the contract is†¦show more content†¦The more time can be a guarantee to quality, but the value of time lost is costly. Quantitative risk assessment it assesses the value in terms quantity lost in the contract within different periods of completion. On time: completion of projects on time is set out in the contract. Time is saved, and value in terms of money is saved. Six months are enough to complete the project at the said cost of $3 million dollars. One month early: the quantity of time is greatly saved, and the cost is saved considerably. The teams required to make deliveries within the alternating Mondays can maximize the number of hours worked and maybe save. Two months late: additional time comes with added cost and expenses in the contract. More than $3 million dollars will be used if the project is not done within the estimated period. U.S. industry Inc will make losses of both time and money. Security requirements the security requirements of the US government are absolute and must be followed to the letter. On time with required security: ensure that the project is within the US acceptable standards. The contract is followed to the letter hence achieving quality, fair cost, timely completion and required standards. 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LAN is a type of network that interconnects computers and devices either wired or wireless and covers a greater distance. LAN is mainly used in private organisations such as college or university. More or less everyone uses wireless router atRead MoreNetwork Administrator Has Higher Level Of Control1710 Words   |  7 PagesLAN stands for Local Area Network. It is a type of network that covers a greater distance and it interconnects computers and devices either wired or wireless. LAN is mainly used in private organisations such as college or university. More or less everyone uses wireless router at home these days and the user is able to connect between 5-10 devices wirelessly. The user can share the broadband or the connection with ADSL by using Ethernet cables. Smaller LANs can connect at least 2-3 computers using